Fifteen years in the agency world have taught me a lot about how to sell an idea. I’ve spent most of my career developing brand identities for healthcare institutions, retailers, state tourism departments, and outdoor retailers. I’ve also partnered with local start-ups to help them find their voice and establish a professional image. But crafty language and flashy imagery only work for the admen of a bygone era. Today’s audience demands authentic expression. It’s my single source of truth - whether that’s laughing at my own mistakes in a travel essay or introducing the merits of canned tomatoes to a Millennial audience.

My process starts with listening - to research, the audience, new ideas - and applying creative approaches to solving classic problems. Then, I allow intuition to guide me toward unearthing the nuggets of truth buried deep within every identity - the things that set you apart from all others. This is where the fun begins.